My favorite baby/kids line these days is JOAH LOVE, the epitome of cool and comfort. Also, it’s the brainchild of founder Korean American AHYOUNG KIM STOBAR who has managed to marry the needs and luxuries of parent and child alike.  Moreover, “Joah” means love in Korean. Hence, JOAH LOVE.”

The fabrics are of a calming buttery feel (and made in the USA!) — and the cuts and patterns are to die for. Their ads actually suckered me in.  A whole bunch of gorgeously mixed babies in gorgeously drenched outfits.  (Today’s answer to the United Colors of Benetton.)


I’m lucky enough to now be an ambassador for the stunning brand. For all of you out there, feel free to use code LADYSIR to get 15% off your order!

child sitting down and wearing JOAH LOVE clothes
Taja in JOAH LOVE’s Mari tank with Polly bottoms in Petunia
child sitting down and wearing JOAH LOVE DISCOUNT CODE
Taja in JOAH LOVE’s Mari tank and Polly pants in Petunia.

child running and wearing joah clothes for JOAH LOVE DISCOUNT CODE

Babies, kids (and now adults!) outfitted in these hip Avante guard bits of adorable chic are quite the vision – you can spot them a mile away.  Perfect for the playground, birthday parties and for back to school.

child playing on the garden for JOAH LOVE DISCOUNT CODE
Taja wearing JOAH LOVE’s Lena dress in charcoal with Lois Native pants in white

child playing near the ocean

For moms with fussy kids (like me (times a million!)) who fight and squirm getting out of their pajamas, this is your answer.  No more wrestling with them to get dressed since JOAH LOVE has the feel and fit of their favorite PJs (so says my 3-year-old).  I haven’t yet tried the adult line; but the younger toddler line (for my 17-month-old Taja) and the older toddler line (for my 3-year-old Eliana) are magic.

child wearing pink clothes for JOAH LOVE DISCOUNT CODE
Eliana in JOAH LOVE’s AUGUST dress in Petunia.

child wearing pink clothes and touching her face

Parents often stop me and ask where I buy these outfits.  Moms and dads worship that they get to dress their kids up in cool, hip clothes…and the kids are just psyched they’re in flowy and movable comfort.  JOAH LOVE’s layers, pockets, patterns and comfort please everyone!  Total score.  Celeb moms like Halle Berry, Heidi Klum, Jennifer Garner and Kourtney Kardashian seem to be obsessed as well.

child standing and wearing grey clothes for JOAH LOVE DISCOUNT CODE
JOAH LOVE’s Unisex Cullen pants and Unisex Perfect Blend tee.

child walking near the beach


So hop on the JOAH LOVE bandwagon!  The collections are carried in fine boutiques across the nation (Los Angeles’ EGGY, Auntie Barbara’s Kids and Fred Segal, etc.) as well as Barneys and Nordstrom  (or if you’re on a budget, you can catch some smash deals on  And of course at JOAHLOVE.COM.

+++ FOR ALL YOU SPECIAL READERS, JOAH LOVE is offering a 15% discount.  ENTER LADYSIR.

+  AND STAY TUNED READERS.   In the coming weeks we have interviews on parenting with RAD DADS, JIM BREUER, tech king MIKE JONES as well as with 2 RAD DADS SETH YANKLEWITZ and DOUG WIAND!



You may also like


Leave a Reply