about

Elaine Sir is a Los Angeles based entrepreneur, cultural curator, and former entertainment attorney working at the intersection of music, beauty, and modern lifestyle.

She is the founder of Seoulfull Media, a boutique music supervision and sync representation company representing emerging and established artists for film, television, and global media, and SEOULFULL, a lifestyle brand inspired by Korean beauty innovation and modern wellness, spanning skincare, culture, and editorial storytelling.

Elaine has interviewed cultural icons including Sir Sidney Poitier, Quentin Tarantino, Margaret Cho, Tom Morello, Dr. Harry Edwards, Alex Michaelides, Nick Swisher, Paul Anka, Sara Gilbert, and Lauryn Evarts, along with leading entrepreneurs and creative voices shaping contemporary culture.

Through ElaineSir.com, she explores beauty, wellness, culture, and the art of living well. She lives in Los Angeles with her two daughters and holds a second-degree black belt in Taekwondo.


(Her works have been published on The Huffington Post, NPR.org, Yahoo!, THRIVE Global, Scary Mommy | Club Mid, Mom Babble,  Today.comAudrey Magazine,  Beyond the Brochure, Ventura Blvd Magazine The Daily Truffle.)


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